How to Build Your Business Website While Prioritizing Corporate Growth

For your company to truly succeed, your website needs to be more than just a pretty face that represents your product and services. While that is important, you also need to build your site so that it can give you the data that you need to see your company grow to new heights. To do that, you’ll need to harness different technologies and process analyses.

Here at Bright Apps, we know how important software and digital processes can be, so we have some tips for what you can use to grow your enterprise.

Utilize Your CRM and ERPs

In order to create a website that helps you succeed, you need to involve two important components. First is your Customer Relationship Management (CRM) tool, which is a great way to manage all of your contacts and leads so you can act on them in the future. Your website can gather useful data from your customers, and you can use that information to help your sales team focus on the biggest clients and sales prospects.

Also have a good Enterprise Resource Planning (ERP) system, which you use to manage internal processes like accounting, project management, compliance, operations, and other day-to-day activities that must be performed to perfection.

Work to combine both of these systems for maximum efficiency. For example, with integrated systems, your salespeople would be able to tell which products are available in inventory so they can sell them to their clients in the CRM. Also, when there is an increased demand for your products, you can easily look at your budget numbers in your ERP to ensure that you can handle a boost in production.

On top of that, when you integrate ERP and CRM into one cohesive system, you also leverage available to then streamline processes and workflows and, in turn, eliminate major issues like duplication that can reduce your efficiency. This brings us to the next crucial point.

Use Process Mining

As a rule in business, always look for ways to improve your process workflows. In the argument of process mining vs process discovery, the former should be the priority because it leverages both analysis and data science, not only to make your website shine but to streamline your operations as a whole.

Essentially, any business system creates a digital paper trail. Process mining then scrutinizes this trail to identify gaps and problems and determine ways to increase efficacy in your organization. This runs the gamut from determining and improving inefficient customer service processes to identifying any weak links in your supply chain.

Process data mining is integral across industries and for specific purposes. In an e-commerce setting, process mining gives you a closer look at your audience’s buying behavior, so you can pivot your marketing strategies and website development based on actual gathered data instead of relying on customer personas and stereotypes. The considerable difference can help your business rise above the rest.

Create Process Diagrams

From there, you can then develop a well-thought-out and data-driven process map or diagram. In addition to being your guide to building a project from scratch, this will also illustrate relationships between major components of your business by using your logged data.

Once you understand how your business flows from start to finish, you can see where you can make adjustments and improvements to your website so you can find greater success and help your business grow. It is essential that you can see all of these in front of you at once so you can make the most informed, data-driven decisions.

As you can see, there is a lot that goes into your business and your website is a big part of that. Consider the use of automated process mining and accurate data to identify opportunities to make a better website and, in turn, raise your sales and improve your supply chain to reach your goals sooner than you may think. If you would like to know more about the software development offered by Bright Apps, then contact us at

About The Author

A few years ago, burned out and miserable from his job in corporate marketing, Lance Cody-Valdez decided it was time to invest in himself. He quit his job the following day and used his meager savings to stay afloat as he built a career as a freelance writer and content marketer. He created to help others use freelancing to escape the 9 to 5 daily grind.

About Bright Apps LLC

Bright Apps LLC specializes in Quantum Technology Solutions, AI, Blockchain and custom development, end-to-end software solutions. With decades of experience in creating innovative technology and a group of highly skilled engineers, the company can work in any discipline as well as provide graphic, IT consulting and business development services. Bright Apps delivers experts in AWS, Azure, Google Cloud Platform, AI, Blockchain and quantum entropy security solutions. For more information, visit Bright Apps LLC.

The views and opinions expressed by this blog are those of the authors and do not necessarily reflect the official policy or position of Bright Apps LLC.